Bolzano is first choice for Italians this Christmas in Airbnb survey.
Rome is Italy’s most sought-after Christmas destination for tourists from the US, France, Spain, Brazil and Germany, according to data compiled by the online short-rental platform Airbnb.
The Italian capital is followed in the rankings by Florence, Milan, Venice and Naples, with the majority of holidays being taken by tourists between 18 December and 2 January 2023.
The rankings are based on the number of Airbnb searches conducted in the third quarter of 2022 by international travellers, reports business newspaper Il Sole 24 Ore.
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As for domestic travel in Italy this Christmas, Italians will head largely to the mountains, with Trentino-Alto Adige claiming four of the 10 most popular winter destinations including the top two: Bolzano and Trento, followed by Breuil-Cervinia in Valle d’Aosta, Roccaraso in Abruzzo, Merano in Trentino-Alto Adige, Verona in Veneto, Andalo in Trentino-Alto Adige, Abetone in Tuscany, Aosta in Valle d’Aosta and Aprica in Lombardia.
- Christmas in Rome: a quick guide
Last year over the Christmas period the earnings of Airbnb hosts in Italy grossed more than €37 million, with higher revenues in cities such as Rome (over €6.5 million), Milan (€2.8 million), Florence (€2.5 million) and Venice (€2.4 million), according to Il Sole 24 Ore.