Shops in Rome and Lazio allowed holding sales 30 days before the official date.
The summer sales season in Rome and the Lazio region will be different from usual again this year.
The 2021 summer Saldi will begin officially on 3 July, with discounted items on sale until August.
However, similar to last summer, the Lazio region has modified legislation that prohibits the retail sector from “promotional sales” in the 30 days preceding the sales season.
This means effectively that clothes stores in Rome and across the Lazio region are free to sell discounted items from the first week of June.