Rome’s first Primark opens in time for Black Friday sales

Maximo shopping mall – with Rome’s first Primark store – opens today.

According to reports in local media, Rome police control the numbers of people entering the city center today as consumers seek to combine Black Friday sales with their Christmas shopping.

Police are set to concentrate on the city center’s main shopping streets, as they have done over the last two weekends, where Black Friday discount offers are expected to attract an influx of shoppers today.

Black Friday in Rome coincides with Maximo’s long-awaited inauguration, the capital’s third-largest shopping mall, including the city’s first Primark store, which opens today.

The 5,000-sqm Primark store will be 170 shops in the new three-story shopping center, located south of the city’s EUR district, between Via Laurentina and Via di Tor Pagnotta.

However, customers should note that, along with other shopping malls in Italy, Maximo will be closed at weekends in line with rules to prevent the spread of covid-19.

Rome embraces Black Friday sales.

Black Friday, the American custom dedicated to shopping at hugely-discounted prices the day after Thanksgiving, is rapidly catching on in Italy in recent years.

Black Friday, which this year falls on 27 November 2020, sees a growing number of Roman stores and online shops offering discounts in the lead up to Christmas.

The Monday following Black Friday – on 30 November 2020 – is Cyber Monday, a day dedicated to discounts in the technology sector.

The post-Christmas sales in Rome and the Lazio Region are scheduled for 5 January 2021.